Aroma is a new coffee brand/shop that whishes to stand out in the Brazillian market valuing the quality of the true and traditional Brazilian coffee.

The challenge was to display the product (coffee) in a way that stood out from other coffee brands of the Brazillian market.

The solution was the use of colors that are not usually related to this kind of product (green and yellow), but that still brings the Brazillian identity the brand seeks to showcase.

The icon displays one of the greatest characteristics of coffee, the aroma, wich is also the brands name. The icon also features the mug holder in a way that the hole composition resembles a mug, a commom symbol of the coffee culture.

Matheus Francischini | Designer de Marcas | Bauru - SP

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